Adobe Analytics Business Practitioner Practice Exam

Which type of report is most suitable for understanding where visitors abandon a process based on a mix of pages viewed and custom events?

1. A fallout analysis within Workspace.

2. A PathFinder report within Workspace.

3. A custom event funnel within Reports.

4. A cohort analysis report.

The correct answer is: A fallout analysis within Workspace.

A fallout analysis within Workspace is particularly effective for understanding visitor abandonment during a specific process. This type of report allows analysts to visualize and quantify the steps that users take through a defined sequence and where they drop off or abandon that process. By setting up a fallout analysis, you can define specific pages and custom events that you want to track, enabling a comprehensive view of user behavior across multiple touchpoints in the conversion journey. In this report, you can easily see how many users started at the first step, how many proceeded to the next, and what percentage ended up abandoning the process at different stages. This makes it a robust tool for identifying problem areas where users may be facing challenges or losing interest. The other options, while useful for different types of analysis, do not focus specifically on abandonment in the same way. For example, a PathFinder report emphasizes the path users take through the site but may not highlight abandonment as effectively. A custom event funnel in Reports focuses more on specific events rather than the journey through pages, and a cohort analysis report provides insights into user behavior over time, but does not specifically target abandonment in a sequential process.