Adobe Analytics Business Practitioner Practice Exam

Which two variables should be used to evaluate the impact of a design change on site traffic to a landing page?

1. Time Spent on Page and Visitors

2. Entries and Bounce Rate

3. Time Spent on Page and Bounce Rate

4. Visitors and Exit Rate

The correct answer is: Time Spent on Page and Bounce Rate

Evaluating the impact of a design change on site traffic to a landing page requires an understanding of how users interact with the page after the design alteration. The combination of time spent on the page and bounce rate provides valuable insights into user engagement and satisfaction. Time spent on page measures how long users linger on the landing page, indicating their level of interest and engagement with the content. If users are spending more time on the page after a design change, this may suggest that the new design is more appealing or effective in conveying information. Bounce rate, on the other hand, represents the percentage of visitors who leave the landing page without further interacting with the site. A lower bounce rate after a design change would suggest that the redesign successfully encourages users to explore additional content or pages, leading to deeper engagement with the website. Together, these two metrics give a comprehensive view of how a design change might be influencing user behavior. If time on page increases and bounce rate decreases, this typically indicates a positive impact from the design change, signifying that users find the page more engaging and are encouraged to continue exploring the site. Other combinations of variables may not effectively measure the same nuances of user interaction with the landing page. Entries may simply count how many users entered the page