Adobe Analytics Business Practitioner Practice Exam

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What does each Tile represent on the Mobile Scorecard for key metrics?

  1. Each Tile represents a Page View and the Percentage difference

  2. Each Tile represents a key metric and the Percentage difference

  3. Each Tile represents a key metric and the Raw difference

  4. Each Tile represents total user sessions compared to previous periods

The correct answer is: Each Tile represents a key metric and the Percentage difference

Each Tile on the Mobile Scorecard is designed to represent a key metric alongside its Percentage difference. This structure allows users to quickly understand not only the value of the metric in question—such as visits, revenue, or engagement—but also how that value has changed over a specified time period. The inclusion of the Percentage difference provides immediate insight into trends, helping stakeholders make decisions based on the performance relative to previous periods. This format enhances visibility and comprehension for users who are monitoring performance metrics on mobile devices, allowing for swift assessments and actions based on the data presented.