Adobe Analytics Business Practitioner Practice Exam

To analyze churn rate on product pages, which visualization should an analyst select?

1. Cohort Table

2. Histogram

3. Fallout

4. Line Graph

The correct answer is: Cohort Table

Choosing a cohort table for analyzing churn rate on product pages is particularly effective because it allows for a focused examination of specific groups of users over time. Cohort analysis is beneficial when trying to assess the behavior and retention of users who share common characteristics or experiences within a particular time frame. The cohort table enables analysts to track how different segments—based on attributes like the date of first visit, product interaction, or marketing campaign—perform in terms of retention. This visibility helps in identifying trends or patterns in churn across those cohorts, allowing for nuanced insights into which groups are most likely to disengage from the product pages. Other visualizations, while valuable for different types of analysis, may not provide the needed granularity or context for churn rate specifically. For instance, a histogram is typically used for distribution analysis of a single variable and might not capture the time-based retention aspect essential for churn. A fallout visualization is designed to show user progression through defined steps (like a funnel) but does not focus on the time boundary required for cohort analysis. A line graph is useful for trend visualization but might not support the subgroup analysis necessary to effectively evaluate churn rates among specific cohorts. Therefore, the cohort table is the most appropriate choice for this analysis.