Adobe Analytics Business Practitioner Practice Exam

In the provided tracking code example, what is the Tactic for the campaign?

1. blackfriday2020

2. conquesting

3. 468x60

4. dis

The correct answer is: conquesting

The Tactic for the campaign in the tracking code example is identified as "conquesting." In the context of campaign tracking, the Tactic typically refers to the specific strategy or approach being employed to achieve the campaign's goals. "Conquesting" is a term used in marketing, particularly in competitive advertising, where a brand aims to attract customers from its competitors. By using tracking codes that include "conquesting," the campaign indicates that it is focused on capturing market share from rival brands, which is a strategic tactical approach. The other options, while they may represent different elements of the campaign, do not pertain to the tactical strategy. "blackfriday2020" likely refers to the specific campaign name or identifier, "468x60" refers to the dimensions of an advertisement, and "dis" may represent a shorthand for a distribution or promotional aspect of the campaign rather than its tactical execution. Thus, "conquesting" clearly highlights the underlying strategic focus of the campaign.