Adobe Analytics Business Practitioner Practice Exam

How should an analyst address a stakeholder's concern about a high exit rate on a confirmation page?

1. High Exit Rates are always reason for concern.

2. High Exit Rates indicate an error on the confirmation page.

3. High Exit Rates on confirmation pages are commonplace.

4. High Exit Rates imply next page issues.

The correct answer is: High Exit Rates on confirmation pages are commonplace.

High exit rates on confirmation pages are often commonplace and can be considered normal behavior in web analytics. This is because a confirmation page typically signifies the end of a transaction or process, such as a completed purchase or form submission. Once users reach this page and confirm their actions, they often do not have a reason to navigate further, resulting in high exit rates. In this context, a high exit rate does not necessarily indicate a problem or a negative user experience, but rather that users have completed their goals and are exiting the site as expected. The other options suggest that high exit rates are inherently problematic or indicative of errors, which might not always be the case. For example, while there may be specific scenarios that warrant further investigation, a high exit rate on a confirmation page generally aligns with expected user behavior, making it important to address stakeholder concerns with this understanding in mind.