Adobe Analytics Business Practitioner Practice Exam 2025 – The All-in-One Guide to Achieve Certification Success!

Question: 1 / 400

What does the term "prop" refer to in Adobe Analytics?

Standard metrics used across all reports

Customizable variables that capture additional user interactions

The term "prop" in Adobe Analytics specifically refers to customizable variables known as "traffic variables" or "custom props." These variables are designed to capture additional granular data about user interactions on a website or application. By defining props, organizations can track specific dimensions of user behavior or attributes that are not covered by standard metrics.

For example, a business might use props to capture specific categories or attributes related to a product, such as the product color or the type of promotion a user engaged with. This customization allows businesses to analyze user engagement more effectively and derive insights specific to their unique business needs. The flexibility and adaptability of props make them an essential part of capturing detailed data points that fuel in-depth analysis and reporting in Adobe Analytics.

Get further explanation with Examzify DeepDiveBeta

Preset templates for data analysis

Automated reports generated regularly

Next Question

Report this question

Download Adobe Analytics Business Practitioner Practice Exam PDF Study Guide
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy